Frenessì is not just a restaurant; it is a true 'gastronomic immersion capsule' located in the heart of Puerto Madero in Buenos Aires. It is a place where high-end author's cuisine meets cutting-edge technology to offer guests a unique multisensory experience. Guests are welcomed in a speakeasy atmosphere and then guided into a futuristic room. For nearly three hours, attendees are transported through a sequence of up to twelve different worlds: from the glacial cold of Argentine Patagonia to the humid heat of an Amazon rainforest, from the bottom of the sea to outer space. The menu is an author's tasting menu of nine to twelve courses, carefully paired with cocktails and selected wines. Each dish, designed by chefs who combine haute cuisine techniques with local ingredients, is a true edible work of art, synchronized with the virtual landscape that accompanies it. Frenessì does not just serve food; it transforms the table into a stage of wonder and connects the diner with a future where technology and taste merge to tell an epic story. As explained by Sam Sánchez Lamas, General Manager and Operational Director of Frenessì, 'the idea was born when Jairo Palacios Ospina, the founder of the group behind Frenessì, asked himself several years ago what the future of gastronomy would be, and he considered that the combination of haute cuisine with immersive technologies (virtual reality, mapping, surround sound) could create something radically new.' In its development, an interdisciplinary team was formed that went beyond chefs: it involved engineers, designers, creatives, and sound and lighting specialists, to design a 'gastronomic immersion capsule' where diners experience a multisensory journey (aromas, temperatures, projection, vibration) in addition to tasting the dishes. Bold elements have been reported, such as lychee spheres with seawater or yellowfin tuna served with projections of marine environments. The voice of the experience: emotion and wonder Those who have experienced the frenzy of Frenessì consistently highlight immersion and narrative as the pillars of the evening. There is no menu; surprise is an intrinsic part of the experience. 'Beyond the exquisite flavors, it's like starring in your own movie,' a diner commented in reports of the experience. The figure of the master of ceremonies is central, guiding guests through each scenic and culinary transition, which underscores the theatrical and unique character of the place. Another attendee noted: 'The attention and careful ambiance contribute to a memorable evening.'
